To encourage amity and
cooperation in public  
relations.

— Establish moral and ethical
principles in peaceful, intercivili-
zational interaction in a noncon-
frontational way

— Search for adequate resolu-
tions to contemporary global
challenges

We understand that peaceful, nonconfrontational, constructive interaction between civilizations on all levels – global, regional, national, and local – is necessary and simply not optional.
To achieve this, we must reject the notion that in conflict resolution there must be a winner. And, instead recognize that the only possible successful solution to the conflicts that plague us in the twenty-first century lies, in compromise and cooperation.